SpringSoft Technology

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by Oz Levia, Vice President, Marketing
Published on gabeoneda.com – January 18, 2010

The consensus forecast for 2009 has been “low visibility” and this remains true even as the end of the year approaches. Despite recent reports of an uptick in semiconductor demand, EDA customers in Silicon Valley and in semiconductor strongholds around the world do not yet feel a strong recovery. But one thing seems crystal clear as we look forward to 2010: change is in the air. The EDA industry will need to adapt to some new realities brought about by the global recession, just as it has after previous bouts of semiconductor contraction.

With the global economy ever more dependent on semiconductor products in everything from toys to tanks, advances in automation of the electronic design process will remain critical. The need to address growing technical and business complexities will keep EDA a remarkably exciting and rewarding place to work as the applications evolve to be able to model and analyze entire systems, including software. But EDA suppliers must re-think exactly where they fit in the value chain and be prepared to embrace change in the way that value is monetized in the industry.

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HSINCHU, Taiwan, December 08, 2009 – SpringSoft, Inc., a global supplier of specialized IC design software, has announced the winner of its superhero story contest. Based on a popular vote conducted on the company’s web site, Vagner Pires, a design engineer at a large semiconductor company, was deemed to have the most creative story about how he overcame design and verification challenges to become an engineering superhero and make a difference in his personal life. The winning story will be featured in a new version of the SpringSoft anime comic strip featured on the SpringSoft website.

Pires’ entry creatively presented how using the SpringSoft Verdi^TM Automated Debug System allowed him to spend more time with his family. He based the short story on his past experiences having to work nights and weekend to perform tedious debugging tasks, sometimes missing out on quality time with his family. Once he adopted the Verdi system, he was able to quickly find the cause of design errors and correct them, dramatically improving his overall verification cycle and keeping his projects on schedule.

His winning entry is:

• It was a beautiful summer Friday, and Vagner had arranged with his family that they would travel to the beach that weekend.
• First, there was a very important simulation that had to be run to complete a project. But at around 4 pm, the simulation stopped!
• Vagner was desperate! Will I have to give up my weekend with the family over this?
• Vagner suddenly had a brilliant idea: I can use the Verdi System to find the bug and resolve it. Bingo! The bugs were found and resolved quickly, and the project would be completed without problems.
• On the way to the beach Vagner thinks to himself: Thanks to the SpringSoft tools, I can go to the beach with my family.

His winning text will be featured in a custom designed comic strip, using the creative anime style format SpringSoft first debuted at the 2009 Design Automation Conference. Pires will receive the original framed hand drawn artwork. Previous versions of the comic strip feature can be seen at http://www.springsoft.com/superhero_comics.

Pires was one of five finalists who were chosen from more than two dozen entrants who detailed a unique or extraordinary challenge they faced in the design or implementation of a complex IC. The entries ranged from descriptions of a difficult debug or verification issue, to a challenge arising from a large, complex design, to a layout or implementation issue. In each case, engineers detailed how they overcame their challenges and how doing so has benefited their lives.

Subject: Download New Custom IC Design White Paper

SAN JOSE, Calif. – SpringSoft, Inc., a global supplier of specialized IC design software, has published a new white paper on schematic-driven layout, an innovative design methodology that assists designers with the physical implementation of complex custom circuits by providing automation and continuity between logic and layout domains.

• Schematic-driven Layout Automation: Speeds the creation of custom layout by automating time-consuming portions of the flow while maintaining user control over the results. An integrated set of graphical windows enable the display and manipulation of the schematics, design hierarchy, and layout. Advanced SDL relies on device generation technology to automatically create the physical layout from schematic elements, providing the next big leap in productivity.

The SDL white paper is complemented by previously published papers on the use of parameterized devices and process design kits:

• Laker Custom Layout Parameterized Devices: A parameterized device is used in the design of analog and custom digital ICs to take the place of many fixed cells by allowing the substitution of different values for specified dimensional variables (parameters). This saves an enormous amount of manual layout time.

• Process Design Kits for Custom IC Design: Process Design Kits (PDKs) enable IC designers to achieve faster time to market and first-pass silicon success for designs that function as intended, offer less risk, and yield more predictable results. PDKs are developed specifically for each manufacturer (pure-play foundry), wafer process flow, and technology node to convey manufacturing requirements (physical and electrical design rules) and device performance.

The unique automation technologies described in these white papers are delivered with the Springsoft Laker^TM Custom Layout Automation System.
More than 300 companies worldwide, including 5 of the top 10 semiconductor companies, have adopted the Laker system for designs down to 45 nanometers.

All white papers are immediately available for download from the SpringSoft web site at:
http://www.springsoft.com/technology/technical-papers/ic-design-technical-papers

SAN JOSE, Calif. – SpringSoft, Inc., a global supplier of specialized IC design software, has chosen five finalists and has opened online voting to the EDA community to decide a winner in its superhero story contest. The contest highlights extraordinary engineering efforts that made a difference either in an engineer’s personal life or at work. The winning story will be featured in a new version of the SpringSoft anime comic strip featured on the SpringSoft website.

Voting is open until November 13 at http://www.springsoft.com/superhero_comics/superhero-story-vote

The five finalists were chosen from more than two dozen entrants who detailed a unique or extraordinary challenge they faced in the design or implementation of a complex IC. The entries ranged from descriptions of a difficult debug or verification issue, to a challenge arising from a large, complex design, to a layout or implementation issue. In each case, engineers detailed how they overcame their challenges and how doing so has benefited their lives.

The winning entry will have a custom designed comic strip created that describes their challenge and solution in the creative format SpringSoft first debuted at the 2009 Design Automation Conference. The winner will receive the original framed hand drawn artwork.

All contest entrants received a 2GB USB flash drive, and SpringSoft made a donation on behalf of each entrant to UNICEF. One lucky entrant will win a Samsung Netbook NC-10 in a random draw.

About SpringSoft

SpringSoft, Inc. (TAIEX: 2473) is a global supplier of specialized automation technologies that accelerate engineers during the design, verification and debug of complex digital, analog and mixed-signal ICs, ASICs, microprocessors, and SoCs. Its award-winning product portfolio features the Novas Verification Enhancement and Laker Custom IC Design solutions used by more than 400 of today’s leading IDM and fabless semiconductor companies, foundries, and electronic systems OEMs. Headquartered in Hsinchu, Taiwan, and San Jose, California, SpringSoft is the largest company in Asia specializing in IC design software and a recognized industry leader in customer service with more than 400 employees located in multiple R&D sites and local support offices around the world. For more information, visit www.springsoft.com.

SPRINGSOFT STRENGTHENS OPERATIONS IN EUROPE

Signs Distributors ISS Group and Transfer B.V. for Nordic and BeNeLux Regions, Expands Management and Technical Application Teams

Newbury, England, September 8, 2009 - SpringSoft, Inc. (TAIEX: 2473), a global supplier of specialized IC design software, today announced that ISS Group and Transfer B.V. will distribute the SpringSoft verification enhancement and custom chip design solutions in Europe’s Nordic and BeNeLux regions. Sweden-based ISS will serve as the Scandinavian source for SpringSoft’s complete Novas^TM verification enhancement portfolio, which includes the Verdi^TM Automated Debug, Siloti^TM Visibility Automation, and Certitude^TM Functional Qualification products. Transfer B.V., headquartered in The Netherlands, will focus on the BeNeLux market (Belgium, Netherlands and Luxemburg) for SpringSoft’s Laker^TM custom IC design and Novas verification enhancement products.
In other moves that further strengthen SpringSoft’s European operations, Yigal Ben-Eliyahu has joined the regional management team as country manager and director of sales for Israel. Yigal is an electronic design automation (EDA) industry veteran with 19 years in sales, most recently at Cadence Design Systems. SpringSoft has also added senior application engineering expertise to support the Laker layout product and fully integrated all sales, R&D and customer support functions for the Certitude^TM product acquired by SpringSoft earlier this year.
SpringSoft already delivers the most widely adopted design comprehension and debug solutions with the award-winning Verdi and Siloti products. With strengthened operations in key locations and application areas, SpringSoft is well positioned to expand its proven track record and bring the benefits of the Laker and Certitude product lines to the broader European marketplace.
“Our focus on customer satisfaction and technology excellence has enabled us to be successful in Europe and establish strong relationships with many global industry leaders and local companies throughout the region,” said Paul Gibson, vice president of sales in Europe for SpringSoft. “As we continue to expand our product portfolio, the time is right to reinforce our operations with additional resources and expertise to help drive adoption of new technologies across Europe and better serve local needs in the Nordic and BeNeLux markets.”

About ISS Group
Founded in 1986, the ISS Group provides leading-edge tools, services and solutions to the hi-tech industry of northern Europe. Situated in Stockholm, Sweden, they are in short – the gateway to Scandinavia. ISS delivers targeted solutions for electronic product lifecycle “hot spots” including: design, simulation, verification and test, with an extensive background in the telecom area. Simply put, the ISS goal is to ensure success from the first prototype through high-volume production. For more information, see the ISS Group web site at www.iss.se .
About Transfer B.V
Since 1988, Transfer has been well known in the BeNeLux region for Electronic Design Automation (EDA) training, electronic design software and electronic design services. They deliver knowledge and tools, which enables their customers to control the complexity of the electronic design process. For more information, please see the Transfer web site at http://www.transfer.nl.

About SpringSoft
SpringSoft, Inc. is a global supplier of specialized automation technologies that accelerate engineers during the design, verification and debug of complex digital, analog and mixed-signal ICs, ASICs, microprocessors, and SoCs. Its award-winning product portfolio features the Novas^TM Verification Enhancement and Laker^TM Custom IC Design solutions used by more than 400 of today’s leading IDM and fabless semiconductor companies, foundries, and electronic systems OEMs. Headquartered in Hsinchu, Taiwan, and San Jose, California, SpringSoft is the largest company in Asia specializing in IC design software and a recognized industry leader in customer service with more than 400 employees located in multiple R&D sites and local support offices around the world. For more information, visit www.springsoft.com.

SPRINGSOFT PARTNERS WITH ENGINEERS WITHOUT BORDERS LABDOO PROJECT

Joined with Denali to Kick Off Laptop Collection Drive at DAC

HSINCHU, Taiwan, August 24, 2009 – SpringSoft, Inc. (TAIEX: 2473), a global supplier of specialized IC design software, today announced the successful launch of its global charitable program benefiting the Engineers Without Borders Labdoo Project, a non-profit program with the mission of bringing a laptop to every kid on the planet. This SpringSoft community program was first introduced last month at the 46^th Design Automation Conference (DAC) with a collection drive for used and unwanted laptops sponsored in collaboration with Denali Software. Based on the positive reception to date, SpringSoft is extending its participation in the Labdoo Project through the remainder of 2009.

“We are very pleased to have SpringSoft as a key partner of the Labdoo Project,” said Jordi Ros, founder of Labdoo Project and member of Engineers without Borders. “SpringSoft is making a tremendous contribution to the global community by raising awareness and allocating resources to the collection of excess supply of technology for distribution to disadvantaged kids.”

“Technology is at the heart of the EDA industry, and the incubator for innovations that touch virtually all aspects of work and life. By helping the Labdoo Project bring technology to kids and developing countries, we are united in a cause that serves our neighbors, our industry, and the global community,” said Scott Sandler, vice president of worldwide corporate marketing and president of SpringSoft USA. “The response by DAC attendees is encouraging, and we look forward to expanding outreach efforts with the help of SpringSoft customers, partners, and employees.”

With ongoing volunteer projects worldwide, Engineers Without Borders in Orange County has come to partner with and understand the challenges of many developing communities, the demand side of the Labdoo network. By providing outreach to the electronic design automation (EDA) industry, SpringSoft and Denali helped to engage future supply-side partners in bringing education and technology to those in need. This initial effort collected more than 10 laptops during DAC in San Francisco, Calif. and from SpringSoft corporate headquarters in Taiwan.

“Denali has always cherished opportunities to support worthwhile industry endeavors and community causes,” remarks David Lin, vice president of Marketing for Denali Software. “The Engineers Without Borders Labdoo Project allows for our customers, partners, and other vendors to lend their support by donating unused or unwanted technology to benefit disadvantaged children in various countries.”

For more information about the SpringSoft Labdoo Project or to arrange for individual or corporate laptop donations, visit: http://www.springsoft.com/community/ewb.

About Labdoo

Labdoo (Laboratories for Edoocation) provides the necessary logistical resources so that laptops in areas of the world with excess capacity can be efficiently brought to kids in the developing world. The Labdoo Project works at a grassroots level with individuals, organizations and partners around the world who collaborate with one or more of the four Labdoo Elements: (1) laptops, (2) refurbishing, (3) inventory and (4) shipment. Supply of technology is made available to under-served communities through Labdoo’s partners in the developing world. The Labdoo Project is currently deploying excess supply of technology in Africa and South America.

About SpringSoft

SpringSoft, Inc. is a global supplier of specialized automation technologies that accelerate engineers during the design, verification and debug of complex digital, analog and mixed-signal ICs, ASICs, microprocessors, and SoCs. Its award-winning product portfolio features the Novas^TM Verification Enhancement and Laker^TM Custom IC Design solutions used by more than 400 of today’s leading IDM and fabless semiconductor companies, foundries, and electronic systems OEMs. Headquartered in Hsinchu, Taiwan, and San Jose, California, SpringSoft is the largest company in Asia specializing in IC design software and a recognized industry leader in customer service with more than 400 employees located in multiple R&D sites and local support offices around the world. For more information, visit www.springsoft.com.

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Novas and Laker are trademarks of SpringSoft, Inc. All other trademarks or registered trademarks are the property of their respective owners. more

The DAC Fan Club Asks for Favorite DAC Stories on “I Love DAC” Web Site

Founders and Design Automation Conference Exhibitors Atrenta, Denali, SpringSoft Urge Community to Attend DAC, “Show Your Love”

SAN JOSE, Calif., July 22, 2009 – The DAC Fan Club, founded by Atrenta, Denali and SpringSoft, urges attendees of the upcoming 46th Design Automation Conference (DAC), and those not able to attend this year to share their favorite DAC story and explain why they love DAC at I Love DAC.

What started as an ad-hoc effort by Atrenta, Denali and SpringSoft to offer 600 week-long DAC exhibit passes free of charge has evolved into a true online fan club where the design automation community can connect and share experiences.  Each company invites DAC attendees to stop by their booth (Atrenta #1528, Denali #1424, SpringSoft #3367) to pick up an official fan club button, wear it during DAC and win an iPod touch if you are spotted with it on.

“Let’s face it, DAC is the focal point for our industry.  With the vast momentum and innovation that exists within the EDA industry, the I Love DAC site provides a place for people to share and reflect on the many experiences that the annual event has on our lives,” said Mike Gianfagna, vice president of marketing for Atrenta. “Atrenta is pleased to be a part of the DAC Fan Club and I hope everyone will join the community and contribute to the collective memory of show.”

“It is at DAC that I most feel part of a real EDA community,” said Scott Sandler, vice president of corporate marketing for SpringSoft, and president of SpringSoft USA. “We hope that the DAC Fan Club gives people around the world a way to tap into that feeling for years to come.”

“Our goal is that this online community not only serve as another common thread that binds us all together, but in addition stimulates and encourages others to become more involved in DAC and the EDA industry,” remarked David Lin, vice president of marketing for Denali.

This year’s DAC will be held July 26-31 at the Moscone Center in San Francisco.  For details or to register, visit:  www.dac.com.

About Atrenta

Atrenta is the leading provider of Early Design Closure® solutions to radically improve design efficiency throughout the IC design flow. Customers benefit from Atrenta tools and methodologies to capture design intent, explore implementation alternatives, validate RTL and optimize designs early, before expensive and time-consuming detailed implementation. With over 150 customers, including the world’s top 10 semiconductor companies, Atrenta provides the most comprehensive solution in the industry for Early Design Closure. For more information, visit www.atrenta.com. Atrenta, Right from the Start!

About Denali Software
Denali Software, Inc., is a world-leading provider of electronic design automation (EDA) software and intellectual property (IP) for system-on-chip (SoC) design and verification.  Denali delivers the industry’s most trusted solutions for deploying USB, PCI Express, NAND Flash and DDR DRAM subsystems. Developers use Denali’s EDA, IP and services to reduce risk and speed time-to-market for electronic system and chip design. Denali is headquartered in Sunnyvale, California and has offices around the world to serve the global electronics industry. More information about Denali, its products and services is available at www.denali.com.

About SpringSoft

SpringSoft, Inc. is a global supplier of specialized automation technologies that accelerate engineers during the design, verification and debug of complex digital, analog and mixed-signal ICs, ASICs, microprocessors, and SoCs. Its award-winning product portfolio features the Novas^TM Verification Enhancement and Laker^TM Custom IC Design solutions used by more than 400 of today’s leading IDM and fabless semiconductor companies, foundries, and electronic systems OEMs. Headquartered in Hsinchu, Taiwan, and San Jose, California, SpringSoft is the largest company in Asia specializing in IC design software and a recognized industry leader in customer service with more than 400 employees located in multiple R&D sites and local support offices around the world. For more information, visit www.springsoft.com.

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Atrenta, the Atrenta logo, SpyGlass, and Early Design Closure are registered trademarks of Atrenta, Inc. Atrenta, Denali and SpringSoft acknowledge trademarks or registered trademarks of other organizations for their respective products and services. more

The Value Choice

Scott Sandler, Vice President, Corporate Marketing and President of Springsoft USA, urges companies to understand their true value proposition because if they don’t they wont be able to deliver the value their customers expect

Companies make money by delivering value to consumers. Sometimes this value comes in the form of a commodity delivered more efficiently. More often in technology companies, it comes in the form of differentiated solutions that are not available from other suppliers. In every case, value is defined solely in the mind of the consumer: does the product make them feel good, or solve a real problem; does it work consistently well? These are the things of which customer satisfaction is made. read more

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